Hire a Part-Time Digital Marketing Team | Fractional Marketing Dept.

What Is A Fractional Marketing Department?

A Fractional Marketing Department goes beyond providing mere consultancy on best practices. It functions as a strategic extension of your organization, collaborating closely with diverse teams to design and implement revenue-driving campaigns and strategies, primarily in marketing but also potentially extending to sales.

Additionally, a Fractional Marketing Department plays a vital role in recruiting and training your marketing team, optimizing lead generation efforts, revitalizing branding, and taking ownership of strategic communications, PR, and more. This comprehensive approach ensures you have the expertise and resources needed to drive growth and achieve your business goals without the overhead of a full-time marketing staff.

What a Fractional Marketing Department Actually Does

Our Fractional Marketing Department provides your business with a full suite of marketing expertise without the high costs of a full-time, in-house team. This flexible model allows you to scale your marketing efforts as needed, ensuring you have the right support to drive growth and adapt to market changes effectively.

Our services cover all critical areas of modern marketing, including SEO, PPC advertising, social media management, and content marketing. We also handle email campaigns, lead generation, CRM systems, and traditional marketing efforts like print advertising and event marketing, ensuring a multi-channel approach to effectively reach your customers.

Strategic planning and analysis are at the core of our team. We collaborate closely with leadership team to define goals, develop comprehensive plans, and establish KPIs to measure success. By continually monitoring and analyzing campaign performance, we provide actionable insights, ensuring your marketing efforts align with business objectives and deliver a high return on investment.

Why Hire a Fractional Marketing Department?

Did you know that many companies overlook the importance of having a skilled marketing team to achieve success?

Companies waste thousands of dollars each year on low-cost, ineffective marketing efforts because they underestimate the value of a well-rounded marketing team with the right expertise.

Your business needs direction, support, and guidance—whether internal or external.

Working with a Fractional Marketing Department allows companies to access the expertise they need without the costs associated with maintaining a full-time, in-house marketing team.

Cost Efficiency: Businesses can save up to 50% on marketing expenses by hiring a fractional marketing department compared to maintaining a full-time, in-house team.

Expertise Access: 80% of businesses report improved marketing strategy and execution after employing a fractional marketing department, thanks to the access to specialized skills and experience.

Flexibility: Companies utilizing fractional marketing services experience a 30% increase in their ability to scale marketing efforts up or down based on business needs and market conditions.

ROI Improvement: Organizations that use fractional marketing departments see an average of 25% higher return on investment (ROI) for their marketing campaigns due to targeted and data-driven strategies.

John Lines

President & CEO at Surplus Asset Management

Elizabeth and team have been amazing. They've worked alongside our marketing team to help them understand how to modernize our systems, implement a CRM, leverage advertising dollars more effectively and bring everyone together as a unified team. In a matter of months, they did what we've been trying to do for years and continue to do more.

Daphne McLarty

CHRO at Employee Cycle

Krohn Marketing is the best! They've transformed our entire startup's marketing department for the better. What would have taken our team over a year to do, they did in just a few months.

Frank Bastone

CEO & Founder at The Social Expert

I work with Elizabeth to help clients build sales teams and systems. She's absolutely amazing and understands the demands of a startup environment. Highly recommend to anyone focused on growth.

Andrea Meharg

CEO & Educator at Reveal Cannabis

After watching what they could do for a colleague's business, I hired Krohn Marketing to help me. I have found their consulting beyond valuable and can already see changes in my business!