Photo by Annie Spratt on Unsplash
In the age of social media, businesses have managed to carve out their own spaces in the digital world. With these types of platforms, they have been able to reach new audiences, potential customers and clients without having to invest a lot of money. It can seem overwhelming to get started on a site like Facebook, especially without much prior experience, but it’s fairly easy to learn.
The good thing about Facebook is that it won’t take long for you to figure out how to use it for your business. Facebook has several tools, many of which are free, that can help you build your following in social media.
How Facebook Helps Your Business
It’s important to understand how Facebook can help if you want to use it for your business. The social media site comes with several free and paid features that can prove to be useful for growing your audience, finding new customers, and more!
Easily Display Contact Information
Facebook is one of the easiest sites to use to list all of the basic information for your business. You can add your phone number, address, and business hours so that people can easily find them. Facebook lets you convey all of these important details to your audience as soon as they click on your page.
Grow Your Audience and Clients
Facebook does more than just display your contact information. You can also upload photos, videos, and text posts to give audience members a glimpse inside your business. This allows you to connect with both new and old customers to grow your overall following. Facebook can bring in clientele for your business from all over.
Increase Web Traffic
When you make a business page on Facebook, you will be able to add a direct link to your website. This is an easy way to increase your web traffic. It’s likely that people who go from your Facebook page to your website will spend more time on your website . It can also help boost the number of people buying your products or services.
Properly Using Facebook For Business
While Facebook can be a great tool for your business, it needs to be used properly in order to give you substantial results. It’s important to know how exactly the platform helps, but it’s just as important to know how to manage your Facebook page. There are a few things you can do to make sure Facebook is working in the best way for your business.
Upload Photos and Videos
Uploading photos and videos that showcase your business is one of the best ways to use Facebook’s platforms. This lets you cultivate your image and connect with your audience on a more personal level. While you should always have a profile and cover photo uploaded, you can post additional photos or videos on your page. These can display your products, showcase your services, or just explain more about what your business does.
Respond to Messages
The Messenger tool on Facebook gives you a quick and easy way to respond to any clients or potential customers who reach out. Facebook will keep track of how long your response times are and display them to people visiting your page. Responding promptly and politely can show clients you care and are proactive.
Schedule Posts
Scheduling posts for your Facebook business page is a great way to make sure you stay active. By scheduling out content for a few weeks, you won’t have to worry about making updates daily. You can use Facebook’s publishing tools to do this, or, use a third-party tool. While you don’t have to post every single day, having a consistent schedule of two or so posts a week will keep your audience engaged.
Promote Giveaways or Contests
If your business is going to be hosting any kind of event or contest, then Facebook is the best place to promote it. Your current customers can be kept up to date, and the giveaway is likely to attract new clientele. These types of events can be boosted through Facebook Ads.
Host Marketing Campaigns
One thing about Facebook that draws in businesses every day is the ability to create an ad campaign directly on the platform. While running the ads will cost money, there are several free analytical features that you can use as well. Facebook is one of the most budget-friendly platforms when it comes to marketing. Despite the low cost, these ads can potentially get your business in front of billions of people.
A Facebook business page can be a vital tool if used properly. It can be a meaningful resource to grow your audience and get yourself in front of potential customers. The platform itself is fairly straightforward to navigate, so it won’t take long before you’re running your Facebook business page like a pro.
Questions about how to set up the best Facebook campaigns? Follow our page on LinkedIn for the tips and tools you need to develop an effective use strategy.
